By Yeong Sassall, Photography by Ori Harpaz
In the heart of New York City’s vibrant social scene, a unique collaboration between fashion powerhouse WeWoreWhat and wellness brand Arrae transformed Golden Point NYC, a private padel club, into the WWW Tennis & Golf Club. This exclusive pop-up celebrated the launch of WeWoreWhat’s latest tennis and golf collection, blending sport, style, and community in a way only Danielle Bernstein could envision. Over 2000 words, this Vogue feature takes you inside the event, exploring its design, atmosphere, and the cultural moment it represents. From the courts to the clubhouse, the WWW Tennis & Golf Club was a masterclass in curated luxury and active elegance.
A Vision in Motion
Danielle Bernstein, the founder of WeWoreWhat, has built a career on redefining what it means to be a fashion influencer. With 3.2 million Instagram followers and a womenswear label that resonates with a global audience, her ability to merge style with accessibility is unmatched. The WWW Tennis & Golf Club was born from her desire to extend this ethos into the world of activewear, specifically for tennis and golf—sports that demand both performance and panache.
“I’ve always loved the aesthetic of tennis and golf,” Bernstein says, standing courtside in a crisp white tennis dress from her new collection. “There’s something so timeless about these sports, but I wanted to bring a modern, approachable vibe to the apparel. Partnering with Arrae and Golden Point NYC felt like the perfect way to bring that vision to life.”
The collaboration with Arrae, a wellness brand known for its chic supplements, added a layer of holistic appeal to the event. “Arrae is all about feeling your best, inside and out,” says Siffat Haider, Arrae’s co-founder. “We saw this as an opportunity to celebrate movement, style, and community—values that align perfectly with WeWoreWhat.” Together, they transformed Golden Point NYC into a temporary haven that felt like a private country club, complete with custom courts, a curated clubhouse, and an electric atmosphere.
The Golden Point NYC Transformation
Golden Point NYC, a sleek padel club tucked away in Manhattan, was the ideal canvas for this ambitious project. Known for its state-of-the-art facilities and exclusive vibe, the venue offered a blend of urban sophistication and athletic functionality. “We wanted a space that felt elevated but welcoming,” Bernstein explains. “Golden Point NYC has this incredible energy—it’s sporty but luxurious, which is exactly what the WWW Tennis & Golf Club is about.”
The transformation was no small feat. Working with event designer Marissa Corvino, whose recent collaboration with Bernstein on her Tribeca loft garnered rave reviews, the team reimagined the space to reflect the WeWoreWhat aesthetic. “Danielle’s vision was clear: create a space that feels like a modern country club, but with a fashion-forward edge,” Corvino says. “We leaned into clean lines, neutral tones, and pops of color inspired by the new collection.”
The courts were resurfaced with a custom WWW logo, and the surrounding areas were adorned with lush greenery, vintage-inspired furniture, and branded signage. The clubhouse, a focal point of the event, featured a lounge area with plush sofas, a bar serving Arrae-infused mocktails, and a display of the tennis and golf collection. “Every detail was intentional,” Corvino adds. “From the custom racket covers to the embroidered towels, we wanted guests to feel immersed in the WWW world.”
The Collection: Where Style Meets Sport
At the heart of the WWW Tennis & Golf Club was the launch of WeWoreWhat’s new activewear line, designed specifically for tennis and golf enthusiasts. The collection is a study in versatility, blending performance fabrics with fashion-forward silhouettes. Think pleated skirts with built-in shorts, breathable polos with subtle embroidery, and sleek leggings that transition seamlessly from the court to the street.
“I wanted pieces that make you feel confident, whether you’re playing a match or grabbing coffee afterward,” Bernstein says. The collection features a neutral palette—whites, creams, and soft greens—punctuated by bold accents like navy trim and gold zippers. Sustainability was also a priority, with many pieces made from recycled polyester and organic cotton. “We’re conscious of our impact,” Bernstein notes. “It’s about creating clothes that look good, feel good, and do good.”
Guests at the event had the chance to try on the collection and test its functionality on the courts. “The pieces are so comfortable,” says influencer Emma Leger, who attended the event in a WWW tennis skirt and matching visor. “I’m not a pro athlete, but I felt like one wearing this.” The collection’s accessibility—priced between $40 and $150—ensured that it resonated with a wide audience, from casual players to seasoned athletes.
A Day of Play and Connection
The WWW Tennis & Golf Club wasn’t just about showcasing the collection; it was about creating an experience. The event kicked off with a padel tournament, where guests could test their skills on the custom courts. Padel, a hybrid of tennis and squash, has surged in popularity in recent years, and Golden Point NYC’s facilities provided the perfect setting. “Padel is so fun and inclusive,” Bernstein says. “It’s less intimidating than tennis for beginners, but still a great workout.”
Professional coaches were on hand to offer tips, and Arrae provided wellness stations with stretching sessions and hydration breaks. “We wanted to emphasize movement as a form of self-care,” Haider says. “Whether you were playing padel or just cheering from the sidelines, the goal was to feel energized and connected.”
The clubhouse served as a social hub, where guests mingled over mocktails and light bites. The menu, curated in collaboration with a local caterer, featured healthy yet indulgent options like avocado toast, quinoa salads, and mini fruit tarts. “It was important to keep the vibe light and fun,” Bernstein says. “This wasn’t a stuffy country club—it was a celebration of movement and style.”
The Cultural Moment
The WWW Tennis & Golf Club tapped into a broader cultural shift: the rise of athleisure and the democratization of sports like tennis and golf. Once seen as elite pastimes, these sports are now attracting a younger, more diverse audience, thanks in part to brands like WeWoreWhat. “Tennis and golf are having a moment,” Bernstein says. “People are drawn to the aesthetic, but also to the sense of community these sports foster.”
This sentiment was echoed by attendees, many of whom were drawn to the event’s inclusive vibe. “It didn’t feel like you had to be a certain type of person to be here,” says Sarah Chen, a fashion editor who attended. “Danielle has this way of making everyone feel welcome, and that came through in every aspect of the event.”
The collaboration with Arrae further amplified this message. “Wellness isn’t just about what you eat or how you exercise—it’s about how you live,” Haider says. “Partnering with WeWoreWhat allowed us to show that style and wellness can go hand in hand.” The event’s emphasis on community, movement, and self-expression resonated deeply, making it more than just a product launch—it was a cultural statement.
Design Details: A Feast for the Senses
The aesthetic of the WWW Tennis & Golf Club was a key part of its allure. Corvino’s design team leaned heavily on WeWoreWhat’s signature style: minimalist with a touch of glamour. The courts were framed by white picket fences draped in ivy, evoking a classic country club feel, while modern touches like neon signs and geometric furniture added a contemporary edge.
The clubhouse was a standout, with its neutral palette and layered textures. Linen curtains, wool rugs, and rattan chairs created a cozy yet sophisticated atmosphere. “We wanted it to feel like a place you’d want to linger,” Corvino says. “The goal was to balance the energy of the courts with a calming, inviting space.”
Lighting played a crucial role, with soft Edison bulbs and vintage-inspired sconces casting a warm glow. “Lighting can make or break a space,” Bernstein says. “We wanted it to feel intimate, like you were at a friend’s house, but with a touch of elegance.” The attention to detail extended to the smallest elements, from monogrammed napkins to custom scorecards, ensuring that every aspect of the event felt cohesive.
A Community in Motion
One of the most striking aspects of the WWW Tennis & Golf Club was its sense of community. Bernstein, known for her ability to connect with her audience, ensured that the event was inclusive and engaging. “I wanted everyone to feel like they belonged,” she says. “Whether you were a fashion insider, a fitness enthusiast, or just curious, there was something for you.”
Social media played a big role in amplifying this sense of connection. Guests shared photos and videos with the hashtag #WWWTennisGolfClub, creating a digital community that extended beyond the event. “It was amazing to see how people engaged with the space,” Bernstein says. “They weren’t just there for the clothes—they were there for the experience.”
The event also highlighted the power of collaboration. By bringing together WeWoreWhat, Arrae, and Golden Point NYC, Bernstein created a moment that felt fresh and innovative. “This wasn’t just about selling clothes,” Haider says. “It was about inspiring people to move, connect, and feel good about themselves.”
Looking Ahead
The WWW Tennis & Golf Club may have been a temporary pop-up, but its impact is lasting. The success of the event has sparked conversations about future collaborations, with Bernstein hinting at more activewear collections and experiential activations. “This felt like the start of something bigger,” she says. “I’m excited to keep pushing the boundaries of what fashion and wellness can be.”
For now, the tennis and golf collection is available on WeWoreWhat’s website, where it’s already generating buzz. “The response has been incredible,” Bernstein says. “People are loving the versatility of the pieces and the story behind them.” Arrae, too, is riding the wave, with plans to expand its presence in the active lifestyle space.
As we leave the courts and head back into the bustle of Manhattan, the WWW Tennis & Golf Club lingers as a reminder of what’s possible when vision, creativity, and community collide. In a city that never slows down, Danielle Bernstein has created a moment of pause—a stylish, sweaty, and utterly unforgettable celebration of movement and connection.
Read the full feature on Vogue.com for exclusive photos and additional insights from Danielle Bernstein, Siffat Haider, and Marissa Corvino.